These were not selected…
Not long ago, nobody had ever heard of Bud Select 55, the super-low-calorie beer from Anheuser-Busch. Because Peoria was chosen as a test market, the local distributor came to us for some ideas about how to make a splash with the new beer. We got to work and came up with a few creative concepts and a whole barrel-full of fun tactics to get the word out.
Long story short, due to a variety of circumstances the distributor didn’t use any of these ideas. Nevertheless, we had so much fun making them we thought we’d share them on our blog. These videos were each just one small part of much larger proposed campaigns, but they’ll give you a taste of what we were thinking. Tell us which is your favorite in the comments.
Lots more video after the jump…